Concord Music Group is an independent music company with distribution through Universal Music Group. Upon entry to the new Beverly Hills HQ designed by Gensler, you immediately feel like you’ve walked into your grooviest friend’s home – cozy plush seating, vinyl records lining the wall, and music emitting from a custom record player crafted into the reception desk. The company is divided into sub-labels, both operatively and spatially, so the consistent approach to the furniture system acts as a common thread throughout.

MASHstudios worked closely with the team to establish a cozy, worn in feeling. To achieve this, all pieces were treated with the same distressed wood finish and remained consistent throughout the office. However, since the sub-labels had different operative styles, the configurations of the sit-to-stand workstations varied to suit the needs of their users.

The private offices were designed based on individual preference. Outfitted with a workstation and ample storage, each office dweller has the opportunity to make the space their own and “home from work.”

The team collaborated to integrate some unique architectural elements, including color changing illuminated walls and a large scale picture frame system that showcases their artists and line the hallway nearest reception.

It was an honor to work with the team to support their brand and vision for the space – In the words of Concord artist Elvis Costello, our “aim was true.”

Midtown location showcases a new generation of branded, customizable and flexible solutions for today’s modern office.

MASHstudios, Los Angeles-based maker of custom contract furnishings for some of the world’s most recognized brands, has been collaborating with the A&D industry to deliver branded office environments for the last 15 years. This fall, the studio expands its footprint with the opening of a showroom in New York City, the company’s first location outside of its headquarters and newly expanded factory in Southern California.

“We’re excited to establish a presence on the east coast to better serve our clients in the greater New York City area,” said Bernard Brucha, Principal. “It’s a market where we’ve seen a tremendous amount of growth. On a personal note, the opening also marks a return to the city where I first got my start more than 20 years ago.”

The 4,620sqft showroom places MASHstudios’ signature Branded Office Furniture™ center stage within the context of a real work environment. The fully custom, branded capabilities, for which the studio is best known, are realized through a series of distinct workstations that have been conceived, designed and fabricated by MASHstudios for real clients, who include the likes of Nike, Chanel and more.

With unlimited access to materials and finishes, MASHstudios offers clients the opportunity to fully integrate their brand into their workspace through unique fabrication methods, which are designed to tell a brand’s story, inspire creativity, define a corporate culture, and foster a sense of community at work.

MASHstudios’ comprehensive approach to the workplace extends beyond fully custom branded workstations to more turnkey solutions, which are also on view throughout the light filled showroom.

READYMADE, a collection of smart office furniture from MASHstudios, is designed with convenience, flexibility and design in mind. The concept offers a new way to work for an agile generation. Choose from a range of carefully pre-curated options and finishes, which allow growing businesses to express their brand, while bringing beauty, comfort and versatility to their office space.

“Work has changed—and so have the needs of employees, which are increasingly complex and less predictable,” said Brucha. “We’re designing a better world through customization and flexibility—one solution at a time.”

MASHstudios is open to the trade by appointment. Contact Shawn Roche (917.770.8232, shawn.roche@mashstudios.com) to schedule a visit to discover a world beyond standard.

MASHstudios NYC Showroom: 141 West 36th Street, New York, NY 10018

With a mix of open office spaces, impromptu collaboration areas, conference rooms and lounges, this 30,000 square foot research and development lab and office is as adaptable as the diverse group of people that inhabit it. MASHstudios helped to develop a unified furniture system equipped with workstations, cafe tables and custom conference tables throughout the space that speak to the various working conditions of this alternative technology client.

The work stations made with solid oak butcher block tops and cast iron bases work with the solid white oak and cold rolled steel table bases in the cafe and the solid oak conference table to tell a cohesive story. This traditional work space is designed to be adaptable to the changing needs of its employees – enhancing productivity and promoting well being.

Parachute’s mission is to create pieces that help people “start and end their days feeling their very best” and the approach they took with their new headquarters is no exception.

With light pouring in throughout the day, the space glistens. Designed with a variety of touchdown spaces, the Los Angeles work space is outfitted with pieces from MASHstudios, LAXseries and READYmade.

Parachute was keen on including natural materials, consistent with their brand. Upon entry, just behind reception, you are welcomed by our LAXseries Trestle sofa and chair – made from 100% Italian linen with down inserts – alongside a set of our client-favorites, the milking tables.

As you navigate the space, you can find MASHstudios custom tables with exposed baltic birch edges and white laminate covering, accompanied by LAXseries restaurant chairs and barstools.

Their workstations are outfitted completely by our READYmade series, having chosen the exposed plywood and white laminate top with a natural turn-leg base, which boasts their brand approach of using natural and honest materials.

The new Parachute home HQ is what dreams are made of.

Let our live edge pieces blur the lines between corporate, residential and a walk in the park. This MASHstudios Live Edge table, made from claro walnut, will breathe life into your space with subtle texture and sophistication, whilst still remaining completely usable.

In fact, these pieces will make you want to sit down, kick back and listen to the soft sound of your boss’ voice running through weekly deliverables and impossible deadlines – it’s that good.

Made from honest materials, each piece is cut-to-order. Add our READYMADEfurniture legs or bases to tell the complete story.